CSR Europe participated in launching the European Year for Active Ageing and Solidarity between Generations, which officially took place on January 18 and 19 in Copenhagen, at the conference "Stay active - what does it take?"
CSR Europe, of which the Enel Group is an active member, is a network of companies and organizations that work jointly to incorporate Corporate Social Responsibility in business strategies and practices.
During the Copenhagen conference, the EY2012 Coalition, with the participation of CSR Europe, presented its roadmap, a document that formalizes the common commitment to create by 2020 an-age friendly European Union that is more aware of the needs of older people, taking action in different areas including labour, health care, social services, adult education, volunteering activities, housing, services regarding information and transportation.
- Creating an inclusive labour market that ensures the participation in paid work of younger and older people,
- Guaranteeing goods and services that are adapted to the needs of all,
- Digital inclusion to enable participation in the increasingly ICT-based society as citizens, employees, consumers, service users and carers, friends and family members,
- The opportunity to actively participate in volunteering, cultural, sport and recreational activities.
Care and assistance for elderly people is a particularly significant matter for the Enel Group that, through Enel Cuore Onlus carries out a large number of projects to prevent elderly people who are not self-sufficient from feeling isolated.
Specifically, in 2011, Enel Cuore Onlus organized in Italy its first "click rasing" campaign, "Choose with your heart". The 80,000 citizens who participated were asked to choose, through the Internet or by sending an SMS, one of the three national projects supported by Enel Cuore, each one of them granting 200,000 euros.
The campaign's winning project specifically supports elderly people. Indeed, "Home is better" was developed by the Community of Sant'Egidio for the home assistance of aged people who are not self-sufficient, helping them maintain important social and affective relations.