The Enel Group is present in 40 countries in 4 continents and aims at guiding, at a global level, sustainability and climate change policies. To this end, the Group will use online communication at its fullest, also to express its Corporate Social Responsibility (CSR).activities.
In February 2011 Enel launched the second Sustainability Day: an event aimed at expressing new ideas and illustrate best practices regarding sustainability at a global level. Above all, it is one of the fist projects in Italy that communicate sustainability through New Media. Everyone could follow the online streaming and interact with the event even if not in Madrid where it took place thanks to Twitter, where the speeches were commented in real time. This resulted in 2,700 contacts from all over the world. The event live could also be followed on other social media, a Facebook page, on Slideshare, Flickr, a dedicated playlist onYoutube .
Online navigation was also adopted for many significant documents of the Group, such as the Sustainability Report, which become interactive in 2009. Users can look up this important document more easily, moving effortlessly from one section to the other. Also KPIs, performance indicators, have become interactive. This way, the Group’s numbers and performances can be looked up with a click and can be looked into by means of useful interactive graphs.
A new Enel’s Sustainability Playlistavailable for video fans on You Tube has very interesting contents on this subject and is always updated.