For Sustainability Day, every year Enel commissions from the Intelligence Unit of The Economist a study that – based on interviews with hundreds of senior executives around the world – takes stock of corporate social responsibility and its contribution to economic growth.
Enel also created a dedicated website for the event – www.enelsustainabilityday.com – where the public could follow the proceedings live, asking the speakers questions via Twitter, and updates, interviews with the participants, and other material were available afterwards. In this way, Sustainability Day becomes an interactive occasion for promoting a culture of responsibility leading to an innovative way of conceiving corporate sustainability at the global level.
The proceedings of each edition were followed online by about 4,000 people.
Last update: May 2012