One of the cultural challenges faced by Enel consists in shifting its employees to “citizens”. In order to apply the concept of “Company citizenship”, new ways of developing a bottom-up dialogue are needed. In this context, internal communication activities aim at promoting participation and engagement, involving the “Enel citizen” in consistent behaviours as regards the environment, safety, consideration for the different cultures and communities in which it operates, allowing him or her to witness these values also outwards.
In 2010 changes in internal communication focused on a shift from information and involvement to interaction and discussion. This transformation entailed the development of new channels of communication, the beginning of the process of integrating instruments into a 2.0 perspective, closer contact with local communities, and above all a new approach based on listening and exchanging opinions.
An example of this opening up to discussion was the creation of the Enel Insieme blog. The house organ accepted the challenge of welcoming the observations and opinions of its readers. Inaugurated in February 2010, the blog represents the main channel for engaging the Company’s “citizens” on the issues facing the Enel Group. Nuclear and renewable energy, business and energy mix, safety and policies are the subjects that have most stirred up internal discussion, with a total of 10,345 comments and votes.
In keeping with the strategic importance of the subject of safety for the entire Group, raising awareness on safety and health followed an integrated approach at the international level, in particular through the third International Safety Week, while concern for the personal and family dimension was embodied again in 2010 in the “We Are Energy” competition addressed to the children of employees.
Awareness-raising initiatives also distinguished environmental sustainability. Sharing an environmental culture at the international level and educating employees in the use of a common language were the objectives of the initiatives implemented for the World Environment Day (June 4, 2010).
Last update: 19/07/2011
