Through careful analysis of the contexts in which it acts and a method for obtaining thorough knowledge about its stakeholders, Enel has initiated a proactive and quantifiable relational model to optimize its community engagement, centrally sharing several strategic guidelines and adapting to the different local situations.
These innovative methods and communication instruments often require rethinking how we work from the point of view of integration and multiculturalism. For example, by conforming to the changes of languages in societies.
Enel has thus included the new media in a strategy of integrated communication through the design and construction of a new uniform site system in the countries where it is present, which will gradually include all the Group companies in a network that is completely integrated in terms of content and visual identity.
Last update: 19/07/2011
