What effects can an Open Innovation approach have on business?
So, the logic of Open Innovation is that
we can't do everything ourselves:
there’s lots of good ideas
and good technologies out in the world
that we don't control
and that we don't even fully understand.
By harnessing the skills and capabilities and insights
of people in our ecosystem,
we will actually make greater progress,
we will actually come up with
better products and services
and technologies.