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What effects can an Open Innovation approach 
have on business?

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So, the logic of Open Innovation is that

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we can't do everything ourselves:

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there’s lots of good ideas

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and good technologies out in the world

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that we don't control

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and that we don't even fully understand.

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By harnessing the skills and capabilities and insights

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of people in our ecosystem,

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we will actually make greater progress,

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we will actually come up with

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better products and services

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and technologies.

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