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How can Open Innovation be integrated into business?

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Open Innovation is a two-way street.

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If you want to get something out of it, you have to give.

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It is very difficult for companies

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to benefit from Open Innovation

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if they don’t see the reciprocity,

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if they only want to get and not give.

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You don’t need to be open about everything,

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you don’t need to share everything.

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There are parts of your strategy that... you don’t need to share.

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Maybe the way companies

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really can work and benefit is

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they choose carefully

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which are the parts that they really want to open

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and work together and co-create.

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