Corporations are asked today to engage
with these processes of sustainable transformation.
The business case is driven by
a number of crucial factors, I would argue.
One is that customers and a plurality of stakeholders,
they are placing a greater emphasis on sustainability.
So there is a demand from customers and stakeholders
for companies to develop more sustainable products,
more sustainable services, more sustainable solutions
and more sustainable business models.
Second, governments and regulatory bodies
are creating a lot of pressure on organizations
to basically transform their businesses.
Decarbonization is one of the areas where companies
are asked to reduce their carbon emissions,
and a lot of laws are pushing companies in that direction.
Third, there are a lot of opportunities
that can be explored through sustainable transformation:
companies can reduce costs,
companies can enter new markets,
develop innovative products and solutions
so this can really impact positively
on the bottom line of an organization.
Of course, there is a positive impact
on corporate reputation as well.
So, to summarize,
the business case is really about managing risks,
exploring business opportunities and
the positive impact on corporate reputation.