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Corporations are asked 
today to engage

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with these processes of 
sustainable transformation.

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The business case is driven by

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a number of crucial 
factors, I would argue.

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One is that customers and 
a plurality of stakeholders,

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they are placing a greater 
emphasis on sustainability.

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So there is a demand from 
customers and stakeholders

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for companies to develop 
more sustainable products,

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more sustainable services,
more sustainable solutions

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and more sustainable 
business models.

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Second, governments 
and regulatory bodies

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are creating a lot of 
pressure on organizations

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to basically transform 
their businesses.

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Decarbonization is one of 
the areas where companies

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are asked to reduce 
their carbon emissions,

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and a lot of laws are pushing 
companies in that direction.

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Third, there are a lot 
of opportunities

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that can be explored through 
sustainable transformation:

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companies can reduce costs,

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companies can enter 
new markets,

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develop innovative 
products and solutions

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so this can really 
impact positively

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on the bottom line 
of an organization.

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Of course, there is 
a positive impact

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on corporate reputation as well.

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So, to summarize,

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the business case is really 
about managing risks,

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exploring business 
opportunities and

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the positive impact on 
corporate reputation.

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