So, modern corporate sustainability
is quite different from traditional corporate social responsibility.
Corporate social responsibility is about giving back,
while modern corporate sustainability is about creating value,
sustainable value, and therefore is focused on
enhancing the competitiveness of an organization
and the profitability of an organization.
The idea of modern corporate sustainability
is that you try to create value for a plurality of stakeholders
– what is called ‘shared value’ –
and you try to develop co-creation practices
that integrate environmental, social and governance factors
in all the stages of the decision-making process.