[Upbeat music]
This 10th Innovation Hub is very important for us
because it’s in the heart of the East Coast.
It’s in Boston but we are here
because we want to look for the best startups
from Boston, from New York, from Toronto.
We have the right ingredients
to get the best from this Innovation Hub.
[Upbeat music]
Boston is a very unique and special place.
I think we have a lot of advantages
and one big advantage is having these universities
who are constantly bubbling up new ideas,
new innovations, talent and are streaming
through our streets at all times.
We are in it to solve really hard problems
and we do that well.
[Upbeat music]
It makes us very proud to have such a brilliant company
dedicate so much energy and resources
to trying to imagine what the future is like
and what the world will be like.
The way it’s perceived here is already
as a cutting-edge company that focuses on innovation
and I think that opening a Hub, as we are today,
will increase even more this perception. So it’s really a company
that wants to leap into the future with
a new ability, with new capabilities,
and with desire of creating something that’s very, very important,
not only for the company but also for the Country.
[Upbeat music]
We need to try to exploit
as much as you can the power of the crowd
and very often the power of the crowd is substantially startups,
so the crowd that helps you
because they organise themselves to become companies
and try to create business models
and that’s exactly why we are here in Boston
like we are in the other 9 Hubs around the world,
we are trying to connect with
people who have different ideas,
especially if compared to what
we can have as a utility.
[Upbeat music]
We are here to find new services,
new products, new sources of revenue.
Summarising, we are here to create value.
[Upbeat music]