When even Harley Davidson is thinking of manufacturing an electric motorcycle, there can be no doubt that transport, vehicles and road systems are undergoing a revolution. The fact that the creator of the V-twin engine has proposed a LiveWire prototype is even more striking than Google's desire to create a self-driven car in California. Because while Mountain View is the home of cutting-edge inventions, the Harley has a century-long history in motorcycling and was at the heart of the development of motorcycles in the early 20th century.
The electric car market is growing at a rate of 100 percent each year: 80,000 units in 2011 became 200,000 in 2012, which then became 400,000 in 2013. These numbers are still much lower than those of traditional vehicles, but we can learn something from history: the first motorcycle was put on the market in Germany in 1894, and between 1903 and 1905 Harley Davidson only managed to sell three Number Ones in the USA. Over a century later in 2013, Honda alone sold almost 17 million two-wheelers worldwide.
The positives of e-mobility – zero emissions, the reduction of oil consumption and energy savings – are already well-known, and while automotive manufacturers are racing to come out with increasingly efficient and consumer-friendly models, electricity companies can help speed up the chase by developing fast, interoperable and widespread charging stations. The Enel Group, which after eight years of consistent work is now a world leader in the field, has extended its scope beyond just research of technology and the implementation of infrastructure and systems.
Enel travels in electric cars: In Italy alone, the Group uses 238 electric vehicles in the daily activities of Enel Distribuzione's operational personnel. Over the course of 2014 in Spain, Endesa will introduce 32 electric cars to its fleet that will join the 407 hybrids already used by its sales personnel. Besides launching projects that encourage the spread of electric cars in Europe and Latin America, the Enel Group uses sustainable mobility in its own daily activities, meaning that when it comes to innovation it walks the walk as well as talking the talk.