Enel's response to the changes taking place in the energy market and to the needs of the countries in which it is present can be seen in the Group's activities, such as the reorganisation of the business and the growth plan implemented in a number of different countries.
Enel's new organisational structure not only enables the centralised allocation of capital and the reduction of complexity in the business' management, but also brings together the Group's global and local presence. The new matrix structure includes five global business lines (Infrastructure & Networks, Generation, Renewables, Trading and Upstream Gas), spread across the four geographical areas in which the Group has a stable presence: Italy, Iberia, Latin America and Eastern Europe. The integration of global business lines and areas dedicated specific local contexts enables a focus on domestic markets and to sharing of the best practices developed around the world. Additionally, the new organisational model, which is more effective and business-oriented, helps lower operational costs and makes investment more efficient, as well as the development of innovative ideas for the market.
From Europe to Latin America, the Enel Group has to deal with different markets and environments, some of which are mature in terms of infrastructure, energy demand and regulatory framework, while others are undergoing rapid changes across the board. The new organisational structure enables operations in each of these environments while pursuing growth objectives that are adjusted to the local environment but are integrated in a global plan.
Today in Latin America Enel has more than 14 million customers, over 300,000 kilometres of distribution networks, thermal power and renewable energy plants, two smart cities and electric mobility, remote control and even marine energy projects. Between 2014 and 2018 Enel is planning to invest €5 billion in the continent, while new wind and solar PV plants have been put into service from Brazil to Mexico. Additionally, in Chile, Colombia, Argentina and Peru, the Group's subsidiaries are among the major energy generation and distribution companies.
In Eastern Europe the energy market is undergoing a phase of indecision that originated from the global crisis and the evolution of the energy industry. Electricity consumption is essentially stable, with a few cases of slight growth (in Spain the monthly demand has risen by 1.6 percent). In some countries, like Italy, there is a capacity surplus, while all of are looking for a better balanced energy mix rather than additional capacity, which is sufficient even without considering the contribution from renewable sources.
Europe's development originate from qualities intrinsic to its system, such as the evolution of the distribution network, the increasing focus on energy efficiency, the penetration of green energy and emissions reduction measures. Growing in Europe means gaining value from these areas of industry.
Enel is Europe's number one utility company in terms of customers and gross operating surplus and number two in terms of installed capacity. The Group's 2014-2018 business plan targets 43 percent of overall investments in the so-called "mature markets", with a particular focus on plant maintenance and efficiency, based on the model that has already been successfully experimented across the world with Enel Green Power. Facilities that are no longer competitive will be closed down or converted, while the distribution network will continue towards the smart evolution that thanks to the Group is taking place in Italy and Spain. In response to consumers' growing awareness and their need to save on their bills, retail and industrial consumers will be offered high added value solutions besides the mere electricity and gas supply, included integrated services based on energy efficiency and cost and consumption reduction.