Young people’s creativity is key to achieving a sustainable future. Enel’s Play Energy, an international project promoting a responsible energy culture among students from ten of the countries in which the Group operates, was created with this very idea in mind. Currently in its eleventh edition, this year the competition received recognition from the Russian Federation as “the best corporate communication initiative aimed at educating the younger generations”.
The recognition came directly from the Russian Energy Minister Alexander Novak, and was presented during ENES 2015, an International Forum on energy efficiency and energy saving. The event gathers members of corporations, institutions, business experts and representatives of the academic community to discuss the development of the global energy sector and in particular the latest technologies in the field of energy production, distribution and sale.
‘Russia Play Energy involved students from schools located in territories in which Enel is present, especially in the regions of Tver, the Urals and the Caucasus. The project has gained a recognition because it not only values scientific thinking, but also sustainability and a responsible use of resources: aspects that are becoming increasingly important in the students’ everyday lives,' declared Carlo Cecchetti from External Relations Enel Russia. ‘We take pride in the recognition we have received from the Minister of Energy. It comes at a time when in Russia we are not only involved in the process of modernising power plants, but also in the development of numerous activities in the regions where we operate.'
In the 2015 edition, after having completed an educational programme that focused on different aspects in the energy sector, the students presented 3,884 projects, demonstrating their knowledge and proposing original applications and an efficient use of electricity. Each year the competition explores a specific theme from the world of electric power. Given the occurrence of Expo Milano 2015, in which Enel participated as an Official Global Partner, the latest edition focused on the association between food and energy.
Enel rewarded students and teachers for their commitment with technological and environmentally friendly prizes (tablets, e-bikes, book vouchers, designer lamps). The top three national winners in each category also received grants to purchase digital material for use in schools. The quality of the documents presented demonstrate how energy, technology and environmental protection have become hot topics above all amongst young people.