Changes in Brazil: Eletropaulo becomes Enel

Published on Thursday, 6 December 2018

There are important changes at Eletropaulo. Six months after becoming part of our Group, Brazil’s largest electricity distributor is aligning with Enel’s visual and brand identity, which was created for a coordinated global communication strategy that is consistent with the Open Power outlook. 

Thanks to its acquisition of a company that serves approximately 7.2 million customers in the metropolitan area of São Paulo, the Enel Group is now the largest private player in Brazil’s energy sector. It has a total of 17 million clients (making this the second largest Enel market for end users after Italy).

Yet the rebranding of Eletropaulo isn’t the only change taking place. The company’s app will offer more services than the previous version. Sales points, digital channels, the corporate fleet and work uniforms will all undergo rebranding in line with Enel’s corporate identity. For the first time in the state of São Paulo, an Enel corporate advertising campaign will be launched, with simultaneous broadcast in the states of Rio de Janeiro, Ceará and Goiás.    

And there’s more. At the beginning of next year, the first Enel X office will open in São Paulo. This is the Enel division dedicated to innovative products and digital solutions, and it will offer new services for e-mobility, smart homes and smart urban lighting as well as energy efficiency projects for industry.

The Enel Group foresees an investment of 3.1 billion Brazilian reais (approximately 700 million euro) in the electricity distribution company, over the 2019-2021 period. The aim is to continually improve the quality of service through network digitalisation, installation of automatic and remotely controlled systems that allow for real-time management and the bolstering of efficiency and reliability. It is a network worthy of our leadership role in Brazil.