The new Enel.com: an innovative energy experience

Published on Monday, 26 September 2016

Less than a year after the launch of the brand’s new identity, Enel renews its website. An online platform in constant evolution, telling the story of how energy is changing.

Like a colourful rainbow drawn by children. Fascinating like a nursery rhyme, with all the details that make a great story exciting. This the new version of Enel.com, launched today.

 “We are very pleased with the new Enel.com because it is radically innovative. We tried to create a corporate site that would become a benchmark, not just in Italy but across the world. This is why we placed user experience at the heart of the website, with a mobile-first approach and an outstanding design. Every day Enel lights up the lives of millions of people. The new Enel.com allows us to tell the stories of the 67,000 people from around the world whose brilliant work make this small miracle possible.”

This is how Isabella Panizza, Head of Global Digital Communications, presented the launch of the new Enel.com, the Group's new corporate website that focuses on user centricity.

For Enel, keeping up to speed with the evolution of the energy industry means driving and anticipating change toward a new model of energy generation, distribution and consumption. It's essence is expressed in a simple action, such as that of turning on a light. That is why we wanted to make our website easy to use, accessible and intuitive. It offers a connection point for Enel's digital identity in over 30 countries, where our stakeholders – communities, users, investors, financial analysts, experts, innovators – can all find the information they are looking for.

In line with our Open Power approach, we placed user experience at the center of the Enel.com restyling, by optimizing browsing performance from mobile devices. Among the latest developments, we have perfected the graphic design, making it cutting edge and best in class, providing a site that, now more than ever, opens a vast window onto our universe.

We continue to focus on storytelling: communicating the stories of people who bring light and energy to every corner of the planet. To our investors we offer new and complete data visualization in real-time, while for those interested in starting a career in Enel, we have made it even easier to navigate through our job offers worldwide.

The new role of Enel in the global energy scenario, which we summarize with the expression “Open Power”, implies for us a continuous improvement process: we want to tackle some of the biggest challenges of the world, and to continue to challenge ourselves, every day. This in turn necessitates a constant optimization and sharing of our digital presence.

That is why we have chosen to connect with a different audience, showing the new Enel.com to the consumers of tomorrow: children. They enjoyed the colours, movement and the easy navigation of the new corporate website. The kids were fascinated by the world of energy and even the graphics and colourful pie charts in the Investor section.

Enel.com now presents itself as an open digital book, in which we tell the story of the evolution of our Group, one that lives in the present and looks to the future of energy, through the eyes of a child sitting on the shoulders of a giant.