What effects can an Open Innovation approach have on business?

The #AsktheProfessor series provides answers to the most important challenges concerning the future of the planet, in the words of professors from some of the world’s leading universities. Here Julian Birkinshaw talks about the benefits of Open Innovation for companies.

Video size, duration and file type
1920 x 1080
00:41
mp4 (79.3 MB)
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