How can a company convert a goal into a strategy?

The #AsktheProfessor series offers answers to the most important challenges for the future of the planet, in the words of professors from some of the world’s leading universities. In this video Colin Mayer CBE talks about the need for companies to define their “purpose” and then link it to their strategy.

Video size, duration and file type
1920 x 1080
mp4 (59.32 MB)