Energising innovation. Startup accelerator opened in Tel Aviv
Opening a window for the future
The operating model we will use in Israel has already been tested in South America, and the resulting strategic projects are currently being implemented. The startups in Tel Aviv will be selected by a group of senior representatives from Enel, who will evaluate compliance with our strategic objectives as well as business potential.
“The added value we hope to give the startups is to open a window for the future”
Ernesto Ciorra, Head of Innovation and Sustainability Enel
As Ciorra put it: "When it comes to technology, Italy is very advanced compared to other nations. For an Israeli startup to be able to interface with our advancements can be an extraordinary source of inspiration. And a source of enormous technological advances for us: in Chile, for example, it was the technology developed by a local startup that helped us become the first electrical utility company in the world to give our clients the option of paying their energy bills through Twitter".
“Israelis are naturally creative. They have a mix of talent and tenacity, they're constantly re-thinking things and know how to deal with failure: they are uniquely good at learning from failure”
Ryan O'Keeffe, Head of Communications Enel
Israel is now commonly referred to as the startup nation. According to Saul Singer, author of "Start-up Nation: The Story of Israel's Economic Miracle": "Israel now churns out more creative ideas than Silicon Valley. The reason is that necessity and adverse conditions have sharpened the creative genius".
It's no coincidence that Israel was able to make a desert bloom and is the only nation in the world that can boast more trees today than it had a century ago.
If they are startups, they will bloom.