Rome, May 2, 2003 One day after the free market was opened to clients with a consumption of more than 100,000 KWh, Enel Energia, the division that supplies energy and services to eligible small-to-medium size companies, won a supply contract with the Caem consortium which includes 300 companies of the Triveneto region with annual consumption between 100,000 and one million KWh. It is one of the most important contracts so far assigned in the free electricity market, both in terms of the number of customers served and volume handled.
Constituted in 2001 by the Confartigianato of Vicenza on behalf of the industrial associations of the Veneto, Trentino and Friuli regions, Caem includes industries typical of the northeast such as the working of gold, metalwork, furniture production, ceramics and plastics.
The majority of companies already belonging to the Caem consortium will be able to participate in the free market beginning next June-July, it is estimated that the number of associates will reach over 1,000 by the end of the year with a total consumption of about 200 million KWh.
To compete in an ever freer market, Enel Energia will launch an advertising campaign in all the major newspapers with the slogan We sell energy, but for you we will be tailors . The aim is to highlight how Enel Energias offer is made to measure to fit all a customers needs, both is terms of electricity supply and protection against fluctuations in energy prices which, once the electricity pool is launched, will be determined by the dynamics of demand and offer.
Enel Energia offers its clients a package of risk management services aimed at reducing or eliminating the unpredictability of price movements; it also offers an online energy consumption monitoring service (Web Data Management) which enables a customer to find the contract that best suits their needs.