A brand that’s increasingly closer to consumers
This video unveils Enel's new brand positioning, which is in line with the company's strategic goals and is designed to reinforce the Group's leadership in the energy industry.
Through the clear message, "Your energy choices, our responsibility. Every day, powered by clean energy," Enel emphasizes its role as a trusted partner that’s committed to supporting customers in their daily energy choices and leading them toward a more sustainable future.
This positioning is based on five strategic pillars: trust and reliability, care and closeness, transparency, energy efficiency, and responsible choices. Together, these pillars enhance the brand's core identity and express the significant value that Enel provides to its customers, business partners, and society as a whole.