Why should sustainability be a strategy?

The #AsktheProfessor series offers answers to the most important challenges for the future of the Planet, in the words of professors from some of the world’s best universities. In this video, Robert G Eccles, visiting professor of Management Practice at the University of Oxford (UK), explains that sustainability must become  strategic for companies and that there’s a close relationship between purpose, performance and transparency.

Video size, duration and file type
mp4 (165.04 MB)