A truly collaborative and open process
A key factor in the development or our new brand was the highly collaborative process including all parts of our organisation and all our key agencies. Throughout the process, we questioned our traditional ways of working by constantly exposing the team to feedback and disruptive new input – a highly challenging and rewarding experience.
A brand new website
We don't just want to imagine the future, we want to build it. That's why our brand has been brought to life, and is fully active, on the new enel.com.
We stopped thinking about what we'd like to say, and instead we started listening to what information our stakeholders want and need from us. Our new website is an open meeting place, based on the paradigm of user-centered design.
We want to be the innovation that the world needs. We dream of a more accessible and faster world, so our site was designed mobile-first.
We don't want to simply inform people, we want to inspire through example. For this reason we have created a site which will tell the stories behind the people that illuminate the everyday lives of millions of human beings; a site which will highlight the places in the world where we create a better future by working with local communities; a site which will showcase the groundbreaking technologies which our talented engineers and technicians have invented to make everyone's lives more sustainable, fast, and smart.
We've already done so much, but this is just the beginning. The new enel.com is not just a site, it is a digital ecosystem that represents the Enel mindset: an Open Power organization.
Starting from the site, we want to utilize all the opportunities of the digital age to show what makes us one of the most successful companies in the world: our passion.
Open Power in your hands
The brand expression is just a start. Now it's up to all of us to make it real. The new brand signifies a step change to all our customers, stakeholders, and partners. However, the real change will only come through our everyday actions that bring tangible change to people.
So now it's everybody's responsibility to deliver on Open Power and shape the future of energy globally.