Solar energy in Brazil, the magic of cinema

Published on Wednesday, 17 October 2018

“Most of the people who watch our screenings have windows overlooking wind turbines or large expanses of solar panels. We want them to be familiar with these issues and to be aware of how the renewable energy system works in practice”

– Cynthia Alario, creator of the Cinesolar project

Cinesolar and sustainable development

The work of spreading sustainability issues is not limited to film screenings: when Cinesolar comes to a village, we also organise workshops for the local population. In Lagoinha, we introduced the solar oven: after a short seminar on healthy eating, the participants learned how to build an oven powered by the heat of the sun, without any need for wood or gas.

In other workshops, which are held elsewhere, natural pigments are used to make graphite, musical instruments are made to be played together and sets are built for music, choreography and films. The truck itself can be turned into a solar energy exhibition, with monitors and infographics explaining the main concepts in a clear way.

“Cinesolar is a way to bring sustainability and renewable energy issues to the communities in which we operate, and in doing so, we create shared value”

– Livacir Blum, Health, Safety, Environment and Quality coordinator at the Morro do Chapéu Sul plant

For the Enel Group, these activities are part of the Creating Shared Value (CSV) model, which in turn fits perfectly with our Open Power philosophy: opening up both inside and outside in order to enhance everyone’s contribution.

The project can be considered a model of sustainable development and it follows many of the United Nations’ 17 SDGs (Sustainable Development Goals): promotion of healthy eating for SDG #3 (Good Health and Well-Being), seminars and films for SDG #4 (Quality Education), entertainment and public awareness for SDG #11 (Sustainable Cities and Communities), photovoltaic electricity for SDG #7 (Affordable and Clean Energy) and SDG #13 (Climate Action). This is also because we compensate for the emissions produced by planting trees. Last but not least, Cinesolar’s staff is made up of men and women and all the activities are inspired by SDG #5 (Gender Equality).

“The Cinesolar project is part of our commitment to the UN’s Sustainable Development Goals and it allows us to share the actions we have undertaken with local communities in order to preserve the environment. Step by step, our presence is being seen as a way to aggregate value in the region”

– Marcia Massotti de Carvalho, Head of Sustainability at Enel Brazil

So far Cinesolar has organised 730 screenings, with a total audience of almost 120 thousand spectators: tens of thousands of people like Itamar and Gilberto, who, thanks to Enel and the sun, have had the opportunity to daydream in front of the big screen.