• Centro de convenciones AR, Bogotá

Pine on customer centricity in a digital world

Centro de convenciones AR,Bogotá

On March 14 2019, #EnelFocusOn headed to Bogota to discuss how businesses can use the digital transformation as a strategic lever to improve their customers’ experience and quality of life.  

Joe Pine, co-author of the bestselling book “The Experience Economy: Work Is Theater & Every Business a Stage” and business consultant with Strategic Horizons LLP, talked about how digitalization is allowing businesses to tailor their services in order to make their customer experience more memorable. 

Read the story and find out more



  • María del Pilar Correa Hoyos
    Head of Product & Business Development at Nequi
  • Antonio Serrano
    Lawyer with experience in digital marketing. CEO of Spartanhack, CFO of Sinfaltas.com, investor in a series of startups
  • Stacey Bernstein
    Director of US Digital Health at Weber Shandwick
  • Diego Cambiaso
    Software developer, social communicator, photographer and blogger
  • Guilherme Dias
    Editor, speaker and video editor for Grupo NZN
  • Francesco Paolo Russo
    General Manager of ANGI, founder and CEO of To Be srl
  • Samir Estefan
    Technology evangelist, digital transformation consultant and frequent speaker at international conferences. Co-founder of Softimiza and TECHcetera
  • Cecilia Hugony
    Customer Experience Evangelist and Public Speaker. Customer Strategy at Despegar.com
  • Jose Carlos Garcia
    Expert in digital transformation strategies. Manager of AmigosTIC.co and mastertecno.co
  • Cristian China Birta
    Journalist, blogger and Managing Partner at Kooperativa 2.0
  • Juanita Rodriguez
    Advisor in innovation, new technologies and smart cities at ProBOGOTA
  • Gonzalo Begazo
    Co-founder of Chazki

Other events