“By leveraging the growing market competitivity of renewables and the development of storage systems, electricity can bring about a reduction in greenhouse gases in sectors where decarbonisation is often more difficult, such as heavy industry, transport, heating and cooling. A deeper penetration of electricity into consumer consumption will be the real turning point in making our economies truly clean”
Many companies announced ambitious decarbonisation goals in New York. Brad Smith, the President of Microsoft, talked about zero emissions by 2040 and announced the AI for Earth programme, which will use the group’s technology to work with climate, water, agriculture and biodiversity: “We can build a better industrial revolution.”
Stephen Badger, the Chairman of Mars, the candy multinational, is aiming for complete decarbonisation by 2040 and repeated last year’s pledge for one billion dollars of investment in sustainable projects. Jens Birgersson, the CEO of the Rockwool Group, continued the theme of energy efficiency, while Yoshinori Yamashita, the CEO of Ricoh, the global printer producers, evoked the triple declaration of love made by the group’s founder, Kiyoshi Ichimura: love your neighbour, love your work and love your planet. In 1936, he was already looking towards the future, connecting the dots.