PlayEnergy: you too can become a champion of the future!
PlayEnergy is an Enel project for young people that uses the contest format in order to encourage them to embrace the values of sustainability and innovation, as well as the intelligent use of energy.
The 2023/2024 edition is called the Road To Zero. This is because it’s designed to spread information and promote virtuous behaviors in order to achieve the "Zero Emissions" goal. It is aimed at young people between the ages of 14 and 25 in four countries – Italy, Brazil, Chile and Colombia. The idea is also to involve teachers by enabling them to download materials based on the game from the platform and thus support their students in this educational process. Furthermore, the game will be integrated with the main social networks, such as Facebook, X (formerly known as Twitter), LinkedIn, Instagram and TikTok.
PlayEnergy consists of 30 missions that have to be completed, entirely digitally, between October 30, 2023 and March 15, 2024. Players are given a starting score that symbolizes the average per capita CO2 emissions, and the goal is to reduce it, either personally or collectively, by completing missions that remove points until they reach Zero. There are six different types of mission: UGC (User-Generated Content: creating content and posting it on social media), Survey/Quiz (answering questions after watching a video or reading an article), MGM (Member Get Member: inviting other users to register and complete at least one mission), Social (posting content, becoming a follower, or putting a “like)”, School (teachers setting up a course for students), and Fun (exercises for learning while playing). In every case, the purpose is to create greater awareness about actions that generate CO2 emissions and cause global warming. New features include rewards in the form of gift cards, which players can "buy" at the portal at any time, by using accumulated points.
A focus on the SDGs
The competition focuses on the United Nations Sustainable Development Goals (or SDGs), and in particular those that the Group has taken as a benchmark for measuring its performance: SDG 13 (Climate Action), SDG 7 (Affordable and Clean Energy), SDG 9 (Industry, Innovation and Infrastructure) and SDG 11 (Sustainable Cities and Communities).
Gamification and community
The approach is gamification-oriented and follows typical game mechanisms: rankings, medals and levels. As players reduce emissions, they win medals, with which they can go up levels: they start at Eco Explorer and can reach the sixth and final level, Zero Champions.
Nor have we changed the setting, namely, that of contemporary science fiction. And, thanks to artificial intelligence, this year science fiction meets science.
But the community also takes on greater value, in promoting virtuous behavior. This is both in the relationship between students and teachers, and through the use of social media to actively involve many other people, who will learn about sustainable solutions for combating climate change and become "ambassadors" in their turn.
The "Road to Zero" Platform can be reached by accessing directly from playenergy.enel.com or through individual domains: for Italy, roadtozeroplayenergy.it, for Brazil, pt.roadtozeroplayenergy.it, for Chile and Colombia, es.roadtozeroplayenergy.it.
How things went in previous editions
The first three editions of Play Energy had a total of more than 28,000 players. The focus was on different aspects of sustainability which changed with each edition: in 2021, for example, the theme was the circular economy and in particular the design of the circular cities of the future. The 2022 edition, on the other hand, focused on the theme of electrification. Each edition reached millions of young people who interacted on social media with likes, comments, and shares.