“99% of innovation relies on people, and Israel has an incredible concentration of people and creative energy. That's why we came to invest here. We are well aware of the need for innovation: it's crucial for a company such as ours, if we want to continue to prosper and remain sustainable in our operations”
A startup accelerator, Starace pointed out, will help Enel understand the direction innovation is taking, and to follow. The Italian ambassador to Israel, Francesco Talò, summed it up well in his speech at the opening ceremony at the Sosa: "It's a project that will bring energy to innovation and innovation to energy".
Opening a window for the future
The operating model we will use in Israel has already been tested in South America, and the resulting strategic projects are currently being implemented. The startups in Tel Aviv will be selected by a group of senior representatives from Enel, who will evaluate compliance with our strategic objectives as well as business potential.
“The added value we hope to give the startups is to open a window for the future”
As Ciorra put it: "When it comes to technology, Italy is very advanced compared to other nations. For an Israeli startup to be able to interface with our advancements can be an extraordinary source of inspiration. And a source of enormous technological advances for us: in Chile, for example, it was the technology developed by a local startup that helped us become the first electrical utility company in the world to give our clients the option of paying their energy bills through Twitter".
“Israelis are naturally creative. They have a mix of talent and tenacity, they're constantly re-thinking things and know how to deal with failure: they are uniquely good at learning from failure”
Israel is now commonly referred to as the startup nation. According to Saul Singer, author of "Start-up Nation: The Story of Israel's Economic Miracle": "Israel now churns out more creative ideas than Silicon Valley. The reason is that necessity and adverse conditions have sharpened the creative genius".
It's no coincidence that Israel was able to make a desert bloom and is the only nation in the world that can boast more trees today than it had a century ago.
If they are startups, they will bloom.