Today, Enel’s Capital Markets Day is set to become a sustainable event in step with the Group’s business model. Thanks to our collaboration with Treedom, a startup web platform that allows users to remotely plant trees to offset CO2 emissions, we will be turning the day on which the Group presents its 2019-2021 Strategic Plan to investors and the media into a carbon neutral event with a positive environmental and social impact.
In fact, we have already worked with Treedom to plant almost 70,000 trees in a variety of countries across Europe, Africa and Latin America. For Capital Markets Day 2018, 440 trees will be planted in Colombia along with 300 pomegranate trees in Sicily as part of agroforestry projects designed to reduce the greenhouse effect, safeguard biodiversity in the surrounding areas and boost the enterprise possibilities of the local communities.
In Colombia, the project is being unrolled in partnership with the NGO Environomica and is part of SFEC (Sustainable Livelihoods and Forest Ecosystem), a collective of projects and actions designed to improve environmental and social conditions in Sierra Nevada de Santa Marta.
In Sicily, on the other hand, the planting site is on the north-eastern slopes of Mount Etna, near Catania. It is not far either from the Enel Innovation Hub and Enel Green Power’s 3SUN which launched the Green Work Experience for Autistic People project in 2016 with the not-for-profit Carpe Diem - Insieme per l’Autismo Association in order to support socialisation and employment opportunities for young people affected by disorders on the autism spectrum.
The Treedom philosophy focuses on consistently combining its environmental and social missions, so in addition to tree planting, each project helps improve life in local communities too.
We are also being supported on Capital Markets Day 2018 by the international agency Mediatree, one of the pioneering organisers of sustainable Investor Relations events. Mediatree, in fact, was responsible for calculating the quantity of CO2 emissions to be compensated through sustainable projects.
Emissions calculation method
The carbon footprint is the parameter used to estimate the quantity of greenhouse gas emissions caused by a product, event, service or organisation. Generally expressed in tonnes of CO2 equivalent, it is used to determine the environmental impact on climate change.
So what is Enel’s goal? To completely offset the CO2 emissions produced in the course of 2017 in terms of its financial marketing events, roadshows and last year’s Capital Markets Day.
Several different tools were used to calculate the amount of CO2 produced by the Group: the Carbon Footprint Calculator, which was used to measure the impact of flights and overland transport, the My Climate-developed tool, used to gauge emissions relating to event venues, and Small World Consulting to produce print publications. The International Tourism Partnership tool was used to calculate emissions resulting from hotel stays.
What is Mediatree?
Mediatree is an international financial communications agency that supports companies across the world with customised and bespoke roadshows, Capital Markets Days and other events of a financial nature, aimed at audiences of institutional representatives. A pioneering provider of solutions for sustainable Investor Relations events, Mediatree has clients across four continents. It is collaborating with Enel on this project through the GreenerRoadshows© initiative with the aim of making Investor Relations activities increasingly relevant to the new needs of stakeholders by promoting the Group’s sustainability policies in a tangible way.